GA4 setup and audits
Properties, events and conversions configured so the numbers can be trusted.
Data and analytics
Data and Analytics That Show What Is Working
We set up Google Analytics 4, Tag Manager and conversion tracking properly, then build dashboards your team will read. You see where leads and sales come from and what to do next.
Google Analytics 4
Google Tag Manager
Search Console
Power BI
Dashboards
What is included
What analytics work covers
Conversion tracking
Forms, calls, purchases and sign-ups tracked across the site and ad platforms.
Tag Manager
Tags organised in one container, documented and easy to change.
Dashboards
Reports in Power BI and similar tools that answer the questions you ask every month.
Search Console
Search performance connected to the rest of your data.
Team walkthrough
A session with your team, so the reports are used and not just delivered.
How it works
How an analytics project runs
01
Audit
We check what is tracked today and what is missing or wrong.
02
Plan
A measurement plan lists the events and conversions that matter.
03
Implement
Tracking is set up, tested and documented.
04
Report
Dashboards go live and we show your team how to read them.
Two ways to work with us
Built for agencies and for businesses
For agencies
We set up tracking and reporting for your clients under your brand.
For businesses
Know which channels bring leads and sales before you spend more on any of them.
Common questions
Questions we are asked about data and analytics
Why does my GA4 data not match my ad platform?
The tools count differently, and tracking is often set up twice or not at all. An audit finds where the gap comes from.
Can you fix tracking on a site you did not build?
Yes. Tracking sits in Tag Manager and the analytics tools, so it does not depend on who built the site.
Do you build dashboards?
Yes, built around the questions your team asks every month.
Not sure your numbers can be trusted?
Ask for a tracking audit. We will show you what is being counted, what is not and what to fix.